 | Google, Gmail, Relevance Filtering & the Future of Social Media
Is the Social Media world about to change on Tuesday? Probably not, but all eyes will be on Mountain View tomorrow when Google announces their latest venture into the social sphere, reportedly a social add-on to Gmail.
Let me begin by saying that I know absolutely nothing about what Google has up its sleeve, but let's speculate. W...
| Forrester Marketing - 5 hr 44 min ago |
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 | ThirdWay Most Effective Ad of the Super Bowl: Google Parisian Love
Brand: Google
Execution: TV Spot - Super Bowl
Target: Search users
Rating: *****
Reviewer: David Vinjamuri
Description:
This spot, reportedly a last minute buy for Google tells a love story using only the Google search engine. The search queries show how boy takes a trip, meets girl, gets girl, gets married and has babies.
What Work...
| ThirdWay Advertising - 12 hr 47 min ago |
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| Forrester Wants More Analysts Using Social Tools
[Posted by Cliff Condon]
Wow. There are a lot of comments flying around about Forrester's yet-to-be released blog platform and associated policy - some accurate, some not. The blog posts from Forrester analysts like Josh Bernoff and Augie Ray have had the most accurate information to date.
Since my job is to lead many of Forre...
| Forrester Marketing - 16 hr 11 min ago |
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 | 5 Questions You Should Ask Every Customer
5 Questions You Should Ask Every CustomerThis content from: Duct Tape Marketing
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Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immedi...
| Duct Tape Marketing - 19 hr 17 min ago |
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| My Thoughts on Forrester, Analysts, and Blogging
Image via CrunchBase
A minor tempest in the research industry teapot erupted today on Twitter and elsewhere. A SageCircle blog post entitled "Forrester tells analysts no more personal blogs with interesting implications for analyst relations" sparked a fair amount of dialog about Forrester and the rights and independence of ana...
| Forrester Marketing - 2/7/2010 12:35:07 PM |
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| Weekend Favs February Six
Weekend Favs February SixThis content from: Duct Tape Marketing
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I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much an...
| Duct Tape Marketing - 2/6/2010 11:14:35 AM |
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| Extending Your Presentations Through the Backchannel
Extending Your Presentations Through the BackchannelThis content from: Duct Tape Marketing
Extending Your Presentations Through the BackchannelThis content from: Duct Tape Marketing
The term “backchannel” was coined in the field of Linguistics in the 1970’s to describe listeners’ behaviors during verbal commun...
| Duct Tape Marketing - 2/5/2010 8:18:27 AM |
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| Analytics from a Really Smart Guy
Analytics from a Really Smart GuyThis content from: Duct Tape Marketing
Analytics from a Really Smart GuyThis content from: Duct Tape Marketing
Marketing podcast with Avinash Kaushik (Click to listen, right click and Save As to download – subscribe now via iTunes
Avinash Kaushik, author of Web Analytics 2.0 is one of those ra...
| Duct Tape Marketing - 2/4/2010 4:19:31 PM |
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| Right and Wrong of PR Pitches
Right and Wrong of PR PitchesThis content from: Duct Tape Marketing
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For years I was on the pitching end of PR and, while I still do some for my own promotion, I am more often on the receiving end of pitches these days.
It’s probably foolish to suggest ther...
| Duct Tape Marketing - 2/4/2010 8:25:18 AM |
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| Social Media Infecting Every Aspect of Business
Social Media Infecting Every Aspect of BusinessThis content from: Duct Tape Marketing
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For this week’s post at AMEX OPENForum I outlined 5 Ways That Sales People Can Benefit From Using Social Media
Social media tools are incredible for en...
| Duct Tape Marketing - 2/3/2010 12:41:56 PM |
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| Commentary: Why Things Will Get Worse for Toyota, Not Better
Issue: Toyota has fallen victim to brand hubris, and is feeling the consequences
Commentary by: David Vinjamuri
Toyota’s recall of 2.3 million vehicles, and the unprecedented step of halting production at six of its U.S. plants may seem like the inflection point in its quality crisis. Although the sudden acceleration claims ha...
| ThirdWay Advertising - 2/2/2010 2:35:55 PM |
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| The Single Greatest Way To Discover Innovation
The Single Greatest Way To Discover InnovationThis content from: Duct Tape Marketing
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Warning: I have no scientific research to back up the theory I’m about to ponder, but I would love to hear your thoughts after/if you complete reading thi...
| Duct Tape Marketing - 2/2/2010 10:14:36 AM |
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| Social Media Pro is Re-Opened
Social Media Pro is Re-OpenedThis content from: Duct Tape Marketing
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Last month I introduced a beta launch of our 5-week social media training course called Social Media Pro. The launch was restricted to 100 people and we filled it up in a few hours. Since then w...
| Duct Tape Marketing - 2/1/2010 5:14:16 PM |
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| 5 Ways to Rock Customer Review Sites
5 Ways to Rock Customer Review SitesThis content from: Duct Tape Marketing
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There’s been a fair amount of coverage recently about the ins and outs, good and evil, usefulness and rudeness of customer rating and reviews sites. No matter how you feel ab...
| Duct Tape Marketing - 2/1/2010 11:58:34 AM |
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| Who is the MVP of the Marketing Bowl: Social Media or Super Bowl Ads?
Image by Michael Kwan (Freelancer) via Flickr
If you read this blog, you likely already care less about the Saints versus the Colts than you do about Super Bowl ads versus Social Media marketing. After all, the real money isn't earned from the battle on the field but in the battle that occurs during timeouts: Each player on las...
| Forrester Marketing - 1/31/2010 3:34:11 PM |
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| Weekend Favs January Thirty
Weekend Favs January ThirtyThis content from: Duct Tape Marketing
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I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve muc...
| Duct Tape Marketing - 1/30/2010 7:49:51 AM |
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| A Beautiful Way to Read More Blogs
A Beautiful Way to Read More BlogsThis content from: Duct Tape Marketing
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If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired.
I’ve used the ...
| Duct Tape Marketing - 1/29/2010 1:09:41 PM |
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| My Favorite Tools and Processes to Automate the Routine
My Favorite Tools and Processes to Automate the RoutineThis content from: Duct Tape Marketing
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Technology can be a great thing when it comes to getting more done. It can also be a way to wall yourself off from real engagement with human ...
| Duct Tape Marketing - 1/28/2010 9:58:25 AM |
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| Commentary: Is the Apple iPad the Next Big Thing for Print Advertising?
Issue: Will the Apple iPad help print media reestablish a revenue model?
Commentary by: David Vinjamuri
Apple has just introduced the iPad - the long awaited tablet computer. Just as this advertising blog predicted that the iPhone would revolutionize the mobile internet, we believe that Apple has taken an important step towards resc...
| ThirdWay Advertising - 1/27/2010 3:26:15 PM |
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| 5 Ways to Share Content to Create Referrals
5 Ways to Share Content to Create ReferralsThis content from: Duct Tape Marketing
5 Ways to Share Content to Create ReferralsThis content from: Duct Tape Marketing
Creating valuable, education based content is half the ticket to selling these days. The other half, of course, is getting that content read and in the hands of prospects....
| Duct Tape Marketing - 1/27/2010 9:45:41 AM |
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| Talking Linchpin with Seth Godin
Talking Linchpin with Seth GodinThis content from: Duct Tape Marketing
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Marketing podcast with Seth Godin (Click to listen, right click and Save As to download – subscribe now via iTunes
I had the pleasure of visiting with Seth Godin for this episode of ...
| Duct Tape Marketing - 1/26/2010 8:18:01 AM |
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| Risk Avoidance and the ROI of Social Media, Insurance, Guitars and Tires
Image by kyz via Flickr
There is a lot of buzz about Social Media ROI, and since the topic is complex, there will continue to be buzz about it for years to come. Brands want to know that Social Media works, what works, and how to invest their money.
Much of the results generated by Social Media can be measured quantitatively and qua...
| Forrester Marketing - 1/25/2010 11:49:59 PM |
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| How to Target GMail Users with Highly Relevant Ads
How to Target GMail Users with Highly Relevant AdsThis content from: Duct Tape Marketing
How to Target GMail Users with Highly Relevant AdsThis content from: Duct Tape Marketing
If you are a GMail user you’ve probably noticed Google’s highly relevant ads running in and around your emails. For example, if someone sends you...
| Duct Tape Marketing - 1/25/2010 9:35:37 AM |
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| Weekend Favs January Twenty Three
Weekend Favs January Twenty ThreeThis content from: Duct Tape Marketing
Weekend Favs January Twenty ThreeThis content from: Duct Tape Marketing
I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t invo...
| Duct Tape Marketing - 1/23/2010 8:33:14 AM |
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| Yelp! Changing the Local Game Some More
Yelp! Changing the Local Game Some MoreThis content from: Duct Tape Marketing
Yelp! Changing the Local Game Some MoreThis content from: Duct Tape Marketing
The image below is a screengrab from my iPhone as I am pointing it down a street. The phone is using an augmented reality feature of the Yelp! iPhone app called Monocle. What your...
| Duct Tape Marketing - 1/22/2010 12:41:29 PM |
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