 | Why Is Simple So Hard
Why Is Simple So HardThis content from: Duct Tape Marketing
Why Is Simple So HardThis content from: Duct Tape Marketing The other I posed this somewhat trick laden question on Twitter – “Is making something easier to understand dumming it down or smartening it up?” The answers I got were mixed. Some obviously saw th...
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| Think Like An Editor
Think Like An EditorThis content from: Duct Tape Marketing
Think Like An EditorThis content from: Duct Tape Marketing I’m writing a series of posts over at Colourlovers for HP and what follows below is an excerpt from today’s post. I’m also doing some fun video interviews with real small business called Local Color....
| Duct Tape Marketing - 7/27/2010 3:53:18 PM |
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| Inspiration Is the Root of Commitment
Inspiration Is the Root of CommitmentThis content from: Duct Tape Marketing
Inspiration Is the Root of CommitmentThis content from: Duct Tape Marketing I’m going to continue another day or two on this idea of commitment. Forgive me if you find it tedious, but it’s a really big, really important topic and I think it will l...
| Duct Tape Marketing - 7/27/2010 12:34:14 PM |
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| A Convenient Truth
A Convenient TruthThis content from: Duct Tape Marketing
A Convenient TruthThis content from: Duct Tape Marketing Last week I wrote a post on a subject I’ve been fascinated with of late called the Evolution of Commitment. The general idea of the post was to suggest that with all of this free information and free versions of pro...
| Duct Tape Marketing - 7/26/2010 7:39:37 AM |
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| Weekend Favs July Twenty Four
Weekend Favs July Twenty FourThis content from: Duct Tape Marketing
Weekend Favs July Twenty FourThis content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out ...
| Duct Tape Marketing - 7/24/2010 10:42:12 AM |
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| The Social Profile Interactive Tool
The Social Profile Interactive ToolThis content from: Duct Tape Marketing
The Social Profile Interactive ToolThis content from: Duct Tape Marketing Email service provider Exact Target has been doing some very valuable research of late called SUBSCRIBERS, FANS, & FOLLOWERS. More importantly, I guess, is that they have been sharin...
| Duct Tape Marketing - 7/23/2010 2:43:33 PM |
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| The Evolution of Commitment
The Evolution of CommitmentThis content from: Duct Tape Marketing
The Evolution of CommitmentThis content from: Duct Tape Marketing Most of us want to sell something – want to get people to commit to plopping down the hard won cash in an exchange of value. That’s certainly one of the reasons millions of business folks hav...
| Duct Tape Marketing - 7/23/2010 8:21:20 AM |
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| A Book You Can Do
A Book You Can DoThis content from: Duct Tape Marketing
A Book You Can DoThis content from: Duct Tape Marketing
Thankfully my newest book, The Referral Engine, has met with enthusiastic support. The book offers a road map for how any size business today can go about building a marketing machine based on deserving and attracting refer...
| Duct Tape Marketing - 7/21/2010 7:54:13 AM |
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| Hire a Journalist
Hire a JournalistThis content from: Duct Tape Marketing
Hire a JournalistThis content from: Duct Tape Marketing
I owe the idea in this post to a conversation I had with David Meerman Scott, author of The New Rules of Marketing and PR.
Most every business these days is really a publishing business of some sort, whether they think that...
| Duct Tape Marketing - 7/19/2010 7:20:42 AM |
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| Weekend Favs July Seventeen
Weekend Favs July SeventeenThis content from: Duct Tape Marketing
Weekend Favs July SeventeenThis content from: Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you check them out if t...
| Duct Tape Marketing - 7/17/2010 8:14:52 AM |
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 | Old Spice Breaks the Fourth Wall
Brand: Old Spice
Execution: TV, Online Viral Video
Target: Women, Bloggers
Rating: *****
Reviewer: David Vinjamuri
Summary:
A viral video campaign for Old Spice produced by Wieden & Kennedy. The videos take off from Wieden & Kennedy’s successful Old Spice “The Man Your Man Could Smell Like” TV spots featu...
| ThirdWay Advertising - 7/16/2010 12:58:49 PM |
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| The Abusive Math of Cold Calling
The Abusive Math of Cold CallingThis content from: Duct Tape Marketing
The Abusive Math of Cold CallingThis content from: Duct Tape Marketing
If you are emotionally attached to cold calling, you might want to stop reading this post now.
At a recent conference I heard Mahan Khalsa, co-author of Let’s Get Real of Let’s Not Play share t...
| Duct Tape Marketing - 7/16/2010 8:32:30 AM |
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| Marketing Lessons from the Grateful Dead
Marketing Lessons from the Grateful DeadThis content from: Duct Tape Marketing
Marketing Lessons from the Grateful DeadThis content from: Duct Tape Marketing
Brian Halligan, co-author of Inbound Marketing and David Meerman Scott, author of New Rules of Marketing and PR, have joined forces and blended their love of marketing and the G...
| Duct Tape Marketing - 7/16/2010 7:56:02 AM |
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| Tylenol and the Five Stages of Grief
Issue: How will the Tylenol recalls affect the brand in the long term?
Commentary by: David Vinjamuri
The facts of Johnson & Johnson’s struggles this year with manufacturing quality are bleak and well known. As ABC News reports, the company this week issued its eighth product recall in the past year. Both the media and r...
| ThirdWay Advertising - 7/15/2010 3:01:36 PM |
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| Color As Branding Element
Color As Branding ElementThis content from: Duct Tape Marketing
Color As Branding ElementThis content from: Duct Tape Marketing
Marketing podcast with Kate Smith (Click to play or right click and “Save As” to download – Subscribe now via iTunes
Color has built in meaning and symbolism and can be a strong element of ...
| Duct Tape Marketing - 7/13/2010 6:20:12 AM |
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| Weekend Favs July Ten
Weekend Favs July TenThis content from: Duct Tape Marketing
Weekend Favs July TenThis content from: Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you check them out if they sound in...
| Duct Tape Marketing - 7/10/2010 8:03:16 AM |
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| How To Add Your Business To Twitter Places
How To Add Your Business To Twitter PlacesThis content from: Duct Tape Marketing
How To Add Your Business To Twitter PlacesThis content from: Duct Tape Marketing
Twitter has been wrestling with the location game for some time with a couple fits and starts landing most recently on something they call Twitter Places. The ultimate goal,...
| Duct Tape Marketing - 7/9/2010 3:00:40 PM |
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| Mobile Payments As Marketing Strategy
Mobile Payments As Marketing StrategyThis content from: Duct Tape Marketing
Mobile Payments As Marketing StrategyThis content from: Duct Tape Marketing
The mobile device continues to evolve and one trend that’s finally picking up steam in the US is the act of making and accepting payments via mobile payment systems. Mobile paym...
| Duct Tape Marketing - 7/7/2010 9:27:04 AM |
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| Social Media Makes Email Even Stronger
Social Media Makes Email Even StrongerThis content from: Duct Tape Marketing
Social Media Makes Email Even StrongerThis content from: Duct Tape Marketing
Marketing podcast with Gail Goodman (Click to play or right click and “Save As” to download – Subscribe now via iTunes
This week’s guest on the Duct Tape Mar...
| Duct Tape Marketing - 7/6/2010 7:42:13 AM |
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| The Future of Social Networks Is Vertical
The Future of Social Networks Is VerticalThis content from: Duct Tape Marketing
The Future of Social Networks Is VerticalThis content from: Duct Tape Marketing
Even as social networks like LinkedIn and Facebook grow, in order to remain relevant they will need to evolve. In my opinion that evolution will contain the formation of verti...
| Duct Tape Marketing - 7/5/2010 8:02:35 AM |
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| Weekend Favs July Three
Weekend Favs July ThreeThis content from: Duct Tape Marketing
Weekend Favs July ThreeThis content from: Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you check them out if they soun...
| Duct Tape Marketing - 7/3/2010 9:20:34 AM |
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| These Jobs Ain’t Coming Back
These Jobs Ain’t Coming BackThis content from: Duct Tape Marketing
These Jobs Ain’t Coming BackThis content from: Duct Tape Marketing
A great deal of tension seemed to surround today’s jobs numbers and for some reason it feels like people are holding their breath wondering when the lost jobs are coming back. The fac...
| Duct Tape Marketing - 7/2/2010 9:50:34 AM |
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| What Farmers Know About Community
What Farmers Know About CommunityThis content from: Duct Tape Marketing
What Farmers Know About CommunityThis content from: Duct Tape Marketing
I grew up in a farm community and while it’s unlikely one farmer thought of themselves as fierce competitors of another, they do provide a market with the same products.
However, I would oft...
| Duct Tape Marketing - 7/1/2010 8:20:05 AM |
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| Talking Little Things with Tom Peters
Talking Little Things with Tom PetersThis content from: Duct Tape Marketing
Talking Little Things with Tom PetersThis content from: Duct Tape Marketing
Marketing podcast with Tom Peters (Click to play or right click and “Save As” to download – Subscribe now via iTunes
My guest for this episode of the Duct Tape Marke...
| Duct Tape Marketing - 6/30/2010 7:50:12 AM |
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| Will Location Checkins Change Social Networking?
Will Location Checkins Change Social Networking?This content from: Duct Tape Marketing
Will Location Checkins Change Social Networking?This content from: Duct Tape Marketing
This post isn’t so much a declaration as an observation.
With the success of location aware tools like Foursquare and Gowalla and the looming rush to grab ...
| Duct Tape Marketing - 6/29/2010 9:33:10 AM |
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