 | Discussion guide to supplement book release
The paperback version of Duct Tape Marketing was released by my publisher today. I know this isn’t earth shattering news, but I wanted to point it out to those of you who might like to acquire a copy at the $10 lower price.
Actually, I think this is a natural paperback kind of book. It’s really
| Duct Tape Marketing - 7 hr 11 min ago |
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 | COMMENTARY: Did Dove Put the Touch on Real Beauty?
Issue: Dove Accused of Retouching ‘Real Beauty’ Ads
Commentary by: David Vinjamuri
In Accidental Branding I write that brands need to ’sweat the details’ - meaning that paying attention to even small, innocuous details of the business that might not obviously affect the brand pays important dividends. A b...
| ThirdWay Advertising - 20 hr 33 min ago |
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| What kind of business should I start?
Starting a business is way cool these days - everyone is doing it. And what’s not to love about it, right?
That being said, the only question then is what kind of business should you start? That’s the burning question on the lips of many a would be entrepreneur stuck in cubicle nation.
Here’s my take -
| Duct Tape Marketing - 5/13/2008 9:26:27 AM |
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| Public speaking a competitive marketing skill
Every small business owner can benefit from becoming a better speaker. It doesn’t really matter if your ambitions are to sell across the desk or present across the globe, getting your message heard and acted upon is essential small business stuff.
In fact, I think that forcing yourself to get in front of an audience and
| Duct Tape Marketing - 5/12/2008 3:08:41 PM |
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| The blogging three step
Since you’re reading this on a blog, you may not be the exact target I have in mind for this message so, feel free to pass it along to someone you know who might need to hear it - I’ve been on a speaking and workshop binge this past 60 days and I am
| Duct Tape Marketing - 5/12/2008 9:26:10 AM |
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 | Brands Punk'd By Social Media
[Posted by Jeremiah Owyang]
A list of companies that were blind-sided by the internet, they didn't understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant.
Criteria of "Punk'd" includes a situation where the story would have not been told i...
| Forrester Marketing - 5/9/2008 10:07:53 AM |
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| Are you just uncomfortable enough
I know that marketing doesn’t come naturally to most business owners. Not many people say to themselves - “I am such a good marketer I think I’ll start a business selling something.” No, unfortunately the conversation probably goes like this - “I sure love to work with spreadsheets and do people’s ...
| Duct Tape Marketing - 5/8/2008 1:54:45 PM |
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| They don’t use social media in my industry
Many small business owners still think they can take a pass on the power of online social media tools, particularly if they reside in seemingly low-tech industries like plumbing, fishing, or lawyering. I want to share a quick interview I did with Jason Brown, 23 year old co-founder of Brown Lures. That’s right, they sell
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| Duct Tape Marketing - 5/7/2008 1:05:35 PM |
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| Marketing a Business Book: Personality Not Included by Rohit Bhargava
Brand: Personality Not Included
Execution: Viral, Social Networking
Target: Business book readers
Rating: *****
Reviewer: David Vinjamuri
Description:
Personality Not Included: Why Companies Lose their Authenticity and How Great Brands Get it Back is a new business book published last month by Rohit Bhargava, Senior VP of Digital St...
| ThirdWay Advertising - 5/7/2008 10:04:55 AM |
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| Coaching Excellence series continues
My monthly live interview series featuring well-known authors and business leaders continues in May with Tim Berry, founder of Palo Alto software.
April’s call with David Allen is archived on the series page along with calls with John Battelle, Guy Kawasaki, Michael Gerber, Tim Ferris, and Ivan Misner. The impressive line-up al...
| Duct Tape Marketing - 5/6/2008 1:06:49 PM |
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| Stumped for content?
Content is the commerce of social media. But, relevant content, the stuff your customers and prospects actually want to know is the gold. Constantly cranking out this gold can sometimes present creative challenges.
So how do you know what to write about, how do you keep the ideas flowing, how do you keep the content relevant
| Duct Tape Marketing - 5/5/2008 12:42:33 PM |
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| 100 most often mispronounced words
I’m guilty of some of the infractions on this list. Some are so common, it’s hard to remember the right way to handle these misused words and phrases. Great resource list and a pretty good weekend read!
| Duct Tape Marketing - 5/4/2008 8:56:44 AM |
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| Webcast with Visible Technologies and Microsoft
[Posted by Peter Kim]
On Thursday May 22nd I'll be participating in a webcast with Blake Cahill from Visible Technologies and Marty Collins from Microsoft. We'll be talking about "Unlocking Social Media’s ROI through Engagement & Participation." Registratio...
| Forrester Marketing - 5/1/2008 10:43:58 PM |
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| One way to podcast
A reader and subscriber to the Duct Tape Marketing podcast asked me recently to reveal the tools, techniques and software I use to create, edit and publish my podcast. My system is hacked together through a couple of years of trial and error and is by no means the textbook way to podcast, but like
| Duct Tape Marketing - 5/1/2008 9:56:29 AM |
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| Coach vs. consultant
Are you a coach or a consultant - does your business hire coaches or consultants?
The answers to the question above seems to spark a bit of passion in entrepreneurial circles depending upon your definition one uses of each.
To me a coach is charged with holding a client accountable to stated actions, goals and courses while
| Duct Tape Marketing - 4/30/2008 11:53:55 AM |
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| Heinz Top This Challenge - Ketchup Goes Viral
Brand: Heinz Ketchup
Execution: Consumer Generated Advertising Contest
Target: Burger Eaters
Rating: ****
Reviewer: David Vinjamuri
Description:
Heinz launched a promotional blitz in December of 2007 for a consumer-generated advertising contest called “Top This.” The challenge was to create a new television spot for Hein...
| ThirdWay Advertising - 4/29/2008 7:57:08 PM |
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| 7 ways to get more blog comments
One of the best reasons to blog is to open up an interaction channel with your customers, prospects and contacts. The fact that your readers can comment and add relevant content to your site via blog comments is a major breakthrough in the communication process. It’s why everyone is talking about social media these days.
| Duct Tape Marketing - 4/29/2008 10:27:00 AM |
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| Time can’t be managed, it just is
David Allen, author of the wildly popular book Getting Things Done, and the almost cult-like GTD system, is my guest for a recent episode of the Duct Tape Marketing podcast.
I think David’s pretty brilliant, although you would probably never get him to admit it - his brilliance comes, in my opinion, from his consistent message ...
| Duct Tape Marketing - 4/28/2008 3:31:28 PM |
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| Staying top of mind
It’s a pretty accepted fact that finding ways to do more business or get more referrals from your existing customers is a smart way to build a business. But as the din of noisy demands captures your attention it’s easy to forget all about those existing customers until they pick-up the phone and reorder.
I advocate
...
| Duct Tape Marketing - 4/25/2008 11:03:00 AM |
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| The small business market research challenge
Market research is a challenge for many small businesses. The data that you may need to conquer your corner of the world may not exist in a tidy database, yet marketing strategy should be well informed with real information.
One of the best methods of market research available to the small business in my opinion is
| Duct Tape Marketing - 4/24/2008 10:27:58 AM |
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| Your customer rewards program
Customer rewards programs, the kind used by the airlines for example, have been around for a long time, but I think the concept is grossly underused by small business owners.
The drive to earn a higher status or exclusive membership is very strong and full of marketing potential when used correctly. (I was in the Atlanta
| Duct Tape Marketing - 4/23/2008 3:30:51 PM |
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| Can LinkedIn increase your sales?
My friend Jill Konrath, author of Selling to Big Companies has compiled a free report outlining ways to use the popular business networking site, LinkedIn, to increase your sales.
Many people are drawn to the promise of millions of connections on LinkedIn but suffer from the “now what” syndrome once they get signed up. Th...
| Duct Tape Marketing - 4/22/2008 10:14:23 AM |
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| The lowest hanging green fruit
The annual Earth Day celebration is a nice opportunity to focus on some of the not so earth friendly practices that small business owners can easily fall into.
Without a doubt small business owners can and should 1) recycle, 2) shut down computers at night, 3) turn out the lights, 4) ride a bike to work,
| Duct Tape Marketing - 4/22/2008 6:58:20 AM |
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| Happy Earth Day 2008!
While much of the world paints itself green today in observance of Earth Day (being Irish I thought that was a March 17 initiative), it seems like an appropriate occasion to stop and ask “how green is your interactive marketing”? Last Friday, we published a report Direct Marketing Needs A Green Wake-up Call – but what about int...
| Forrester Marketing - 4/22/2008 6:13:30 AM |
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| Our Ears and Eyes Open: Please fill out our Survey
[Posted by Jeremiah Owyang]
A few weeks ago, we launched a survey to get your feedback about this blog. Frankly, we've only had a few responses, and wanted to hear from more of you.
Your feedback will help shape the direction of our future blog activities, so since you're taking the time to read this message, it's in ...
| Forrester Marketing - 4/21/2008 1:20:06 PM |
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