 | Commentary: What does “FREE” Mean?
Issue: The current debate over FREE ignores the one thing that is priceless: TIME
Commentary by: David Vinjamuri
The online marketing community is caught in a kerfuffle over Chris Anderson’s new book FREE: The Future of a Radical Price. Malcolm Gladwell fired a salvo from The New Yorker and Seth Godin jumped in to defend Ander...
| ThirdWay Advertising - 3 hr 35 min ago |
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 | What Really Generates Referrals
This content from: Duct Tape Marketing
What Really Generates Referrals
So much of the literature on the subject of referrals focuses on the proper ways to network, ask for referrals, and create incentive programs for referral sources. While some of these more tactical things do indeed produce referrals for the organizations and sales...
| Duct Tape Marketing - 10 hr 21 min ago |
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 | New Limits for Text Messaging?
Marketers using text messaging beware. A recent federal court ruling says sending ads in text messages potentially violates the law.In a nutshell, here's the situation:
The Ninth Circuit Court of Appeals said a lower court mistakenly absolved Simon & Shuster and its agency partner ipsh! of violating telecommunications law in sen...
| Forrester Marketing - 7/1/2009 7:11:30 PM |
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| Yahoo Pipes a Smokin Radar Tool
This content from: Duct Tape Marketing
Yahoo Pipes a Smokin Radar Tool
Yahoo Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web. Frankly, it has been around for a couple of years now and while it’s advanced a bit, I don’t think it has ever really caught on in a
| Duct Tape Marketing - 7/1/2009 9:13:09 AM |
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| Local as Differentiator
This content from: Duct Tape Marketing
Local as Differentiator
Several years ago, Hilary Brown decided to open a burger joint in Lawrence, KS. She readily admits that folks around town questioned whether the world, or for that matter Lawrence, needed another place to get a hamburger. After all, this is a college and fast food is plen...
| Duct Tape Marketing - 6/30/2009 11:17:09 AM |
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| Making Video an Everyday Marketing Activity
This content from: Duct Tape Marketing
Making Video an Everyday Marketing Activity
Capturing and adding video to your marketing and social media mix has become a necessary and increasingly expected part of creating your overall marketing message. With each passing day this task just seems to get easier. Camera prices have fallen whil...
| Duct Tape Marketing - 6/29/2009 8:17:37 AM |
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| Weekend Favs for June Twenty-Seven
This content from: Duct Tape Marketing
Weekend Favs for June Twenty-Seven
I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image include...
| Duct Tape Marketing - 6/27/2009 8:39:45 AM |
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| Report: Companies Should Organize For Social Media in a "Hub and Spoke" model
I often get asked by brands: "How should we organize our company for social media?" or "Which roles do we need", or "Which department is in charge". So for our latest report (clients can access all the details) answers just that, it has data and graphs about spending, brand maturity in the social space, which department 'owns' the p...
| Forrester Marketing - 6/25/2009 7:08:52 PM |
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| Commentary: Did Jon & Kate Plus 8 Break the Brand Promise?
Issue: What is the Brand Promise of Reality TV?
Commentary by: David Vinjamuri
The current fifth season of the reality show “Jon & Kate Plus 8” is the most popular in the show’s history, with the premier show drawing nearly 10 million viewers. Part of the reason for the audience growth this season has been the...
| ThirdWay Advertising - 6/25/2009 5:08:16 PM |
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| My Top 10 Sources of Content Inspiration
This content from: Duct Tape Marketing
My Top 10 Sources of Content Inspiration
I’m often talking about producing high quality, education based content as way to draw leads to know, like and trust you. So, for example, I always advise small business owners to create and populate a blog because I happen to think it’s one of
| Duct Tape Marketing - 6/25/2009 11:56:51 AM |
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| 3 Ways to Deep Slice Twitter Conversations
This content from: Duct Tape Marketing
3 Ways to Deep Slice Twitter Conversations
OK, so you’ve got your twitter account up and cooking, you’re using 3rd party apps to filter and aggregate search and you’ve got a tweeting routing down pat, now what?
Now it’s time to take a much deeper look into the social web ...
| Duct Tape Marketing - 6/23/2009 8:35:55 AM |
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| Is Our Work a Product of Our Environment?
This content from: Duct Tape Marketing
Is Our Work a Product of Our Environment?
Marketing podcast with Scott Belsky (Click to listen, right click and Save As to download - subscribe now via iTunes
For this week’s episode of the Duct Tape Marketing Podcast I visited with Scott Belsky, founder of Behance, a company that develops...
| Duct Tape Marketing - 6/22/2009 10:19:20 AM |
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| Weekend Favs June Twenty-one
This content from: Duct Tape Marketing
Weekend Favs June Twenty-one
I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here...
| Duct Tape Marketing - 6/21/2009 9:27:38 AM |
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| Social Media for Small Business Webinar Archived
This content from: Duct Tape Marketing
Social Media for Small Business Webinar Archived
Last week I conducted a webinar on the use of social media for small business as part of a series for the Verizon Small Business Center. The session was recorded and you can listen to the playback here
I also did a session called Collaboration
| Duct Tape Marketing - 6/20/2009 11:43:34 AM |
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| The Organicism of Small Business Branding
This content from: Duct Tape Marketing
The Organicism of Small Business Branding
Organicism is a philosophical orientation that asserts that reality is best understood as an organic whole. So, now you know I know how to use Wikipedia, but the word Organicism has such a true ring to it for the small business. Small businesses do have ...
| Duct Tape Marketing - 6/19/2009 9:00:07 AM |
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| Hitting The Social Media Sweet Spot
This content from: Duct Tape Marketing
Hitting The Social Media Sweet Spot
I’m conducting a live webinar on the topic of social media, including my thoughts on where most small businesses should start (hint it may not be twitter) Wednesday, June 17th at 2pm EDT as part of a continuing series for the Verizon Small Business
| Duct Tape Marketing - 6/16/2009 7:36:50 AM |
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| USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting
This content from: Duct Tape Marketing
USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting
Marketing podcast with Steve Strauss (Click to listen, right click and Save As to download - subscribe now via iTunes)
Small business owners have lots of questions, particularly it seems, as business gets harder to come by durin...
| Duct Tape Marketing - 6/15/2009 1:27:16 PM |
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| 9 Hidden Benefits of Blogging
This content from: Duct Tape Marketing
9 Hidden Benefits of Blogging
I’ve been writing this blog for right at six years now and the benefits I’ve realized from doing so are very tangible. Without much hesitation I can say that it’s the single greatest business I asset I own. It’s led to countless interviews wi...
| Duct Tape Marketing - 6/15/2009 8:25:46 AM |
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| Weekly Favs June Thirteen
This content from: Duct Tape Marketing
Weekly Favs June Thirteen
I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here
| Duct Tape Marketing - 6/13/2009 10:25:22 AM |
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| A Facebook Favor
This content from: Duct Tape Marketing
A Facebook Favor
Tonight at midnight Facebook will allow businesses with fan pages to reserve a branded URL, but I just learned you must have over 1,000 fans to do so. Currently the Duct Tape Marketing fan page on Facebook needs a few more to top 1,000. Just for fun won’t
| Duct Tape Marketing - 6/12/2009 11:13:15 AM |
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| European Social Media Marketing? Alive and Kicking!
We hear a lot about the exciting stuff that US marketers are doing in social media, but it's important to realise that, whilst consumers in many markets in Europe may not be quite as active as US consumers (even though over half of online Europeans use social media regularly, and my next report will be looking at our brand new 2009 S...
| Forrester Marketing - 6/12/2009 10:32:12 AM |
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| The Firefox Small Business Add-on Collection
This content from: Duct Tape Marketing
The Firefox Small Business Add-on Collection
Users of the Firefox browser know about the capability to extend the browser’s functionality through add-ons. There are thousands of these little tools and more are developed everyday.
While these toolbars and add-ons can help you find, communic...
| Duct Tape Marketing - 6/12/2009 8:27:07 AM |
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| Facebook Vanity URLs Coming This Weekend
This content from: Duct Tape Marketing
Facebook Vanity URLs Coming This Weekend
In case you had not heard, starting at 12:01 a.m. EDT on Saturday, June 13, you’ll be able to choose a username on a first-come, first-serve basis for your profile and the Facebook Pages that you administer by visiting www.facebook.com/username/.
Y...
| Duct Tape Marketing - 6/11/2009 12:55:08 PM |
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| Can You Practice Marketing?
This content from: Duct Tape Marketing
Can You Practice Marketing?
The title to this post came from a discussion with one of my readers about the need to routinely teach everyone in the organization about what your ideal customer really buys from you.
The suggestion from my reader was that this was the kind of advice that was
| Duct Tape Marketing - 6/11/2009 10:39:03 AM |
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| 7 Signs Your Marketing May Need to Evolve
This content from: Duct Tape Marketing
7 Signs Your Marketing May Need to Evolve
A lot of marketers get both confused and fed up with all the talk about things like new media, social media, inbound marketing, user generated content, and the age of conversation. I mean, how is a person suppose to apply all these somewhat
| Duct Tape Marketing - 6/9/2009 8:31:51 AM |
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