 | Why Word of Mouth Doesn’t Happen
Why Word of Mouth Doesn’t HappenThis content from: Duct Tape Marketing
Why Word of Mouth Doesn’t HappenThis content from: Duct Tape Marketing
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses...
| Duct Tape Marketing - 17 hr 6 min ago |
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| 17 Terrific Tactics to Inspire Customer Love (and Get New Business)
17 Terrific Tactics to Inspire Customer Love (and Get New Business)This content from: Duct Tape Marketing
17 Terrific Tactics to Inspire Customer Love (and Get New Business)This content from: Duct Tape Marketing
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth ma...
| Duct Tape Marketing - 17 hr 10 min ago |
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| Is Google Local Search For Sale?
Is Google Local Search For Sale?This content from: Duct Tape Marketing
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I’ve always assumed that Google Maps (and other local search directories) would build up the free local directory, drive other for pay players out, get us hooked on their service, an...
| Duct Tape Marketing - 17 hr 20 min ago |
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| Bake a Referral Engine Into Your Business Model
Bake a Referral Engine Into Your Business ModelThis content from: Duct Tape Marketing
Bake a Referral Engine Into Your Business ModelThis content from: Duct Tape Marketing
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 100...
| Duct Tape Marketing - 20 hr 52 min ago |
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| A Simple Way to Increase Referrals 300%
A Simple Way to Increase Referrals 300%This content from: Duct Tape Marketing
A Simple Way to Increase Referrals 300%This content from: Duct Tape Marketing
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small business...
| Duct Tape Marketing - 21 hr 39 min ago |
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| Author of Word of Mouth Marketing Visits Referral Week
Author of Word of Mouth Marketing Visits Referral WeekThis content from: Duct Tape Marketing
Author of Word of Mouth Marketing Visits Referral WeekThis content from: Duct Tape Marketing
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 re...
| Duct Tape Marketing - 3/8/2010 8:07:25 AM |
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| The Referral Multiplier Effect
The Referral Multiplier EffectThis content from: Duct Tape Marketing
The Referral Multiplier EffectThis content from: Duct Tape Marketing
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check i...
| Duct Tape Marketing - 3/8/2010 8:06:08 AM |
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| It Is Make a Referral Week!
It Is Make a Referral Week!This content from: Duct Tape Marketing
It Is Make a Referral Week!This content from: Duct Tape Marketing
I’ve declared this week, March 8-12, Make a Referral Week with the intent of drawing attention to the act of making referrals rather than simply receiving them. In fact, I have set a goal to challe...
| Duct Tape Marketing - 3/8/2010 7:58:20 AM |
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| Weekend Favs March Six
Weekend Favs March SixThis content from: Duct Tape Marketing
Weekend Favs March SixThis content from: Duct Tape Marketing
I have a weekend routine where I share a handful of favorite things I tripped upon online this week. I usually about three and don’t go into much detail but suggest you check them out. The image featured in ...
| Duct Tape Marketing - 3/6/2010 8:15:28 AM |
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 | B2B Interactive Marketing Spending To Hit $4.8 Billion by 2014
by Michael Greene
Forrester’s five year forecast of B2B interactive marketing spending has gone live on the Forrester site. This report marks the beginning of a chain of research for interactive marketing professionals at B2B companies. It should be no surprise that B2B interactive marketing spending continues to grow – and quickly a...
| Forrester Marketing - 3/4/2010 8:30:00 AM |
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| Building Your Referral Engine – Free Webinar with the Referral A-Team
Building Your Referral Engine – Free Webinar with the Referral A-TeamThis content from: Duct Tape Marketing
Building Your Referral Engine – Free Webinar with the Referral A-TeamThis content from: Duct Tape Marketing
As part of the Make a Referral Week 2010 Education Series I am highlighting the power of referrals and word...
| Duct Tape Marketing - 3/4/2010 7:32:31 AM |
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| Adobe On Its Way To Being A Role Model For Interactive Marketers
Posted by Shar VanBoskirk
I just had a one on one with Adobe CMO, Ann Lewnes, a power house of interactive marketing energy for the combined Adobe/Omniture companies.
In her words, "Adobe's goal is to be the site role model of what the combined Adobe/Omniture suite of products can bring to any marketer's site."
Her plan...
| Forrester Marketing - 3/3/2010 7:55:14 PM |
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| Is mobile really *that* big a deal?
Posted by Shar VanBoskirk
Both Josh James and Shantanu Narayen, the CEO of Adobe mentioned mobile in their keynote presentations and now I'm listening to RIM also talk about the power of the mobile browser.
While I can't deny the ubiquity of mobile devices, I'm still cynical about the present marketing application mobile...
| Forrester Marketing - 3/3/2010 12:33:47 PM |
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| Live from the Omniture Summit: The New Principles of A Successful CMO
Posted by Shar VanBoskirk
Coming to you live this morning from the kick off keynote of the Adobe (nee Omniture) Summit in Salt Lake City. And I'm pleased to report that so far the event is as thumping and hued in neon green as in years past.
A nice change from past summits: Instead of discussing developments to Omni...
| Forrester Marketing - 3/3/2010 11:57:56 AM |
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| Making Your Google Alerts Smarter
Making Your Google Alerts SmarterThis content from: Duct Tape Marketing
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If you follow my writing you know that I’m a big fan of setting up routines that let you listen in on what’s being said about your brands, products, people, industry and comp...
| Duct Tape Marketing - 3/3/2010 9:23:59 AM |
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| Would You Like to Know How To Teach Your Business to Market Itself?
Would You Like to Know How To Teach Your Business to Market Itself?This content from: Duct Tape Marketing
ShareWould You Like to Know How To Teach Your Business to Market Itself?This content from: Duct Tape Marketing
Hope you can join me for a free webinar Wednesday March 3rd at 1pm CST as I reveal through the use of The Marketing Ho...
| Duct Tape Marketing - 3/2/2010 9:36:14 AM |
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| What’s on the Back of Your Napkin?
What’s on the Back of Your Napkin?This content from: Duct Tape Marketing
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Marketing podcast with Dan Roam (Click to play or right click and “Save As” to download – Subscribe now via iTunes
Dan Roam, author of The Back of the Nap...
| Duct Tape Marketing - 3/2/2010 9:05:47 AM |
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| Local Review Success Hits Speed Bump
Local Review Success Hits Speed BumpThis content from: Duct Tape Marketing
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You know I’m a supporter of the local review sites like Yelp! and City Search, but some small business owners have issues with the format. Here’s the dilemma, consumers...
| Duct Tape Marketing - 3/1/2010 5:42:42 PM |
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| Rockabilly Salon Stands Out
Rockabilly Salon Stands OutThis content from: Duct Tape Marketing
ShareRockabilly Salon Stands OutThis content from: Duct Tape Marketing
The idea of differentiation and standing out in whatever industry you are in is such an important concept that I take the opportunity to write about it frequently. The key is to find something that ...
| Duct Tape Marketing - 3/1/2010 8:24:26 AM |
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| My First Forrester Report: Tapping The Entire Online Peer Influence Pyramid
[Posted by Augie Ray]
Three months after starting at Forrester, my first report for Interactive Marketers is now available: Tapping The Entire Online Peer Influence Pyramid. Forrester subscribers can click the link to read about the Peer Influence Pyramid, which describes and shares recommendations about three types of on...
| Forrester Marketing - 2/27/2010 7:15:49 PM |
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| Making Referrals As a Job Creation Engine
Making Referrals As a Job Creation EngineThis content from: Duct Tape Marketing
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Following on the success of last year’s Make A Referral Week I am calling out to small businesses once again to stimulate the economy and create jobs through the act of r...
| Duct Tape Marketing - 2/25/2010 10:19:26 AM |
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 | Commentary: Getting Media Pricing Right on the iPad
Issue: Newspaper and Magazine Publishers have gotten pricing wrong on the Kindle. They need to get it right for the iPad.
Commentary by: David Vinjamuri
I used to teach a pricing class at NYU whose enrollment was approximately one quarter of the number of students I routinely see in my new media survey courses. Pricing is one
| ThirdWay Advertising - 2/24/2010 4:40:20 PM |
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| Made to Switch with Chip Heath
Made to Switch with Chip HeathThis content from: Duct Tape Marketing
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Marketing podcast with Chip Heath (Click to play or right click and “Save As” to download) – Subscribe now via iTunes
Hopefully you recognize the title of this post as a play...
| Duct Tape Marketing - 2/24/2010 8:31:17 AM |
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| The Hitchhiker’s Guide to Social Media Marketing
The Hitchhiker’s Guide to Social Media MarketingThis content from: Duct Tape Marketing
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Back in high school I had a great English teacher (I may not have left him with that impression at the time) that was very into science fiction....
| Duct Tape Marketing - 2/23/2010 7:09:14 AM |
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| Single ID: What Consumers Think and Why It May Not Matter
I saw some interesting Forrester research this week. We asked over 4,000 consumers about Single-ID systems, which permit a profile to be used on multiple Web sites and eliminate the need to register, create and maintain separate profiles on each new site. While we didn’t ask consumers about the currently available options (such as...
| Forrester Marketing - 2/22/2010 8:29:38 PM |
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